Iguatemi Talks Conference reaches the 4th edition with celebrated names in fashion
Adriana Bozon studied Industrial Design at FAAP, business administration and MBA in business at Insper São Paulo. She started to dedicate herself to the fashion industry more than 25 years ago, when she joined ELLUS as a trainee.
Adriana commands a team of more than 30 stylists who develop women's and men's collections for ELLUS. In addition, she is the person responsible for marketing and is also brand director of Inbrands Group (ELLUS, Richards, Bobstore, Salinas, VR, and 2nd Floor ).
She is married to Nelson Alvarenga, founder of the ELLUS brand.
Alexandre Birman, 44 years old, is the CEO / CCO of Arezzo & Co since 2013; founder of 4 brands (Schutz, Alexandre Birman, Fiever and Alme), also composed by other group brands such as Arezzo, Anacapri and Vans. Alexandre is responsible for the company operations and has more than 25 years of experience in the footwear market.
Amanda de Almeida Cassou is co-founder and buyer of the Gallerist Blog & Shop, a women's fashion e-commerce founded by her and her sisters in 2011. Graduated in business administration at Insper and having worked at Intituto Marangoni, she has always been passionate about the universe of fashion. In 2017, Amanda and the sisters went further and launched Framed, a brand that came to complete and bring all favorite items from women's closet into their curated collections. Today, Gallerist has other brands, such as Allmost Vintage and Edamami.
Ana Khouri is a Brazilian jewelry designer known for her sculptural pieces and one of the founders of Projeto Ovo (@Projetoovo) The project was created in 2014 as a sustainable way to help those in need. The project consists of a sustainable sales platform at Instagram, where sales are concluded once 100% of the value of the pieces are deposited as a donation to the institution chosen by the donor. More than 50 Brazilian NGOs have already been assisted and in the last 5 months a quantity of 1 million real has been reversed to the institutions.
In 2006, Barbara graduated in Architecture and Urbanism at Universidade Presbiteriana Mackenzie and, in 2012, completed a postgraduate course in marketing at Escola Superior de Propaganda e Marketing (ESPM).
In 2005, she joined Vogue magazine as an intern. In 2010, when the magazine started being published in Brazil by Edições Globo Condé Nast, she became a fashion editor. In 2015, Barbara assumed as Vogue's Fashion Director, a position she held until October 2018, when she started as director of branded creative nucleus of Vogue and Glamor, subscribing to innovative videos and digital pieces based on editorialized narratives created through partnerships with brands.
With a degree in Business administration at Fundação Getúlio Vargas (FGV- EAESP 94),
Carlos Jereissati Filho has been working at Iguatemi Shopping Centers Group since 1997.
In 2005, he assumed the presidency of the company and over the past ten years, led the opening process for eight new ventures. Additionally, Jereissati is a member of the Board of Directors at “Jereissati Participações S.A”, and an advisor of “OSCIP Parceiros da Educação” and institutions such as “Fundação Bienal de São Paulo”, “Pinacoteca do Estado de São Paulo” and MASP - Museum of Art of São Paulo Assis Chateaubriand.
Carolina Pires has been at the Lupo’s brand for almost 9 years - she started working at Grupo Lupo as a Franchise Manager and has held the position of Marketing, Product and Sales Director since 2014. Graduated in Food Engineering from Universidade Federal de Viçosa, she has also MBA in Business Management from Faculdade Getúlio Vargas and MBA in Franchise Management from Fundação Instituto de Administração. With a vast market background, she presents an admirable resume, with experience at Embraer and Walmart.
Danielle Bibas is Marketing Vice President of Avon Brazil, responsible for brands, innovation and beauty categories. At Avon in 2010, she started her career as marketing vice president for Latin America and later became globally responsible for the fragrance category and strategy at Avon brand. She graduated in Business Administration at Fundação Getúlio Vargas (FGV).
Between 2018 and 2020, she was responsible for external and internal communication, leading the commercial area and sales force. In addition to leading the Brazilian subsidiaries she was responsible for Avon Cultural Change Project until March 2020.
Graduated in Industrial Design at Faculdade de Belas Artes São Paulo, she worked for more than 14 years as Executive Aviation designer at Embraer and completed more than 800 aircraft projects over the years. Today, Erich Shibata serves as Cimed's Creative and Branding Director and has led the process of building and transforming the brand over the past two years, preparing the company to take the lead in the pharmaceutical market.
Fernanda is a Partner at the São Paulo office. She has been with the Firm for 15 years. She leads our Consumer practice in Brazil, working with retail and consumer clients, and shopping malls, to drive value creation through top line improvement. Fernanda’s work focuses on achieving top-line performance, including broad commercial transformations, revenue and growth management, marketing effectiveness, and strategy. She also has a passion for consumer-insight and leads McKinsey’s efforts on this front in Latam. Prior to McKinsey, Fernanda was part of Natura &Co’s marketing team. She holds a PhD from MIT.
Gabriella Constantino Leal, a 29-year-old from Brasilia, started 2014 in a move that only grows in Brazil. She studied International Business at the European Business School (EBS) and took courses related to fashion at the Marangoni Institute, in Milan, and Central Saint Martins, in London. With this cultural background she conceived Prettynew: a platform that resignifies the way of consuming fashion and luxury. As a perfect millennial, she didn't want to do more of the same and created a brand with her business that will expand more and more her leg
Collaborator at Maison Valentino and International Public Relations at Iguatemi.
For four years, Giulianna has been producing lifestyle content at Forbes Brazil. She is a journalist and has a specialization in Business of Fashion at Parsons School of Design (New York) and has courses focused on journalism special subjects at NYU. In her professional trajectory she has worked at Wish Report and Yes Wedding magazines, in addition to MTV. Among her favorite topics are the themes of female protagonist, conscious consumption and trends. In her free time, she likes to walk around São Paulo (or around the world) and create floral arrangements.
Global Editor-in-Chief of Fashion Network
Gwyneth Paltrow is an Oscar-winning actress, author of four bestsellers and founder and CEO of lifestyle company Goop.
Ivan Padilla was executive editor of Época Negócios, director of customized magazines at Trip publisher, editor-in-chief of GQ Brazil, editor-in-chief of VIP and executive editor of EXAME. Today he is the content director for Casual, EXAME's lifestyle platform. He has a degree in journalism and a postgraduate degree in international relations from Universidad Autònoma de Barcelona.
João Adibe Marques is the CEO of Cimed, one of the fastest growing companies in the medicine sector in Brazil. Innovative by nature, he turned the brand into an industry case. Cimed is the only company in the pharmaceutical segment in Brazil with a direct sales channel, selling door to door from independent pharmacies. In the last 3 years it had grown 3x more than the market average.
Cimed has a portfolio of more than 600 products, had a 45% growth during the pandemic and for that, in perfect timing, made strategic changes in its product mix. Combined with this, a sales routine with daily lives and engagement campaigns, motivating teams to excel each month.
Cimed employs 5,000 people and currently has 26 Distribution Centers and 80,000 points of sales spread across Brazil.
Jorge Grimberg is a journalist, mentor of creative professionals, strategic consultant for fashion companies and correspondent for Business of Fashion in Brazil. He served as director of WGSN and also as correspondent for Vogue America. Presenter and screenwriter of #3minutosdemoda at IGTV and author of the book Vida Criativa.
Specialized in Marketing from Escola Superior de Propaganda e Marketing (ESPM) and post-graduate in Psychoanalytic Semiotics at PUC SP, before joining WGSN Julia worked for a few years in advertising with strategic planning. Passionate about people, curious and with a strategic eye towards research and consumer behavior, she has been at WGSN Mindset LATAM for 6 years as senior consultant and leading projects for some brands such as Samsung, Volkswagen and Diageo.
Juliana Santos has established herself as one of the most relevant Brazilian business people in the fashion and luxury market - she is the partner-director of Dona Santa, multi-brand founded by her mother, Lília Santos, 25 years ago.
Juliana was responsible for putting the State of Pernambuco on the fashion and lifestyle market route, attracting customers from all over the country with an exclusive curatorship of national and international brands, with innovative retail formats such as trunk shows and pop-up stores. In 2019, she created the Private Label of the Dona Santa, with authorial design signed by herself and her style team. Juliana’s trajectory has been highlighted by creative entrepreneurship. in 2020, Juliana developed two parallel projects: the Circular (@ajudeacircular) - which combines the sale of second hand with a social bias, and the #compreconsciente movement, inviting people to consume a more responsible fashion.
Larissa Gargaro is the bridge between the platform and the fashion and beauty industry across Latin America. Before becoming Eva Chen's right arm in the region, she spent more than five years at Globo Condé Nast digital team, acting as digital editor for Glamor Brazil and digital reporter for Vogue Brazil.
The Dutch Lidewij Edelkoort is considered a trend guru, and has been nominated by Time Magazine as one of the 25 most influential people in the fashion world, in addition to being on the i-D list as one of the most relevant people in the design world.
In 1986, she founded Trend Union, an international bureau of design, fashion, beauty and architecture trends, which serves several clients, such as Nissan, Coca-Cola, Camper, Siemens, Lancôme, L'Oréal, Gucci and Lacoste.
Lidewij Edelkoort was director for almost ten years at the Design Academy at Eindhoven in Netherlands. Curator of several exhibitions such as Armor, Talking Textiles, MoBA 2013, Biennial of Fashion, FETISHISM IN FASHION.
Authority in fashion and style, journalist, fashion editor, TV presenter, writer and curator, publisher at Lilian Pacce platform, which includes a Youtube channel, Instagram, Facebook, Twitter and a portal (www.lilianpacce.com.br) a partner of MSN Brasil.
As a curator, she recently did multimedia exhibitions “Yes! We Have a Bikini” launched in 2017 (with 100 works among original swimsuits from 19th to 21st century and works of contemporary art) and “Brasil Tupi” show.
Lilian led GNT TV Fashion show (GNT / Globosat channel) for 18 years, where she innovated fashion coverage on Brazilian television. GNT TV Fashion show covered major fashion events, broadening the debate on fashion and behavior in the fashion industry.
She is the author of several books, including “O Bikini Made in Brazil”, “Pelo mundo da moda - Criadores and“ Ecobags – Moda e Meio Ambiente.
Lilian Pacce gives lectures on fashion, trends, behavior and eco-trends.
The journalist is Vogue's Beauty and Wellness editor and acts as the sole representative of Condé Nast's Global Diversity and Inclusion Committee.
Graduated in Fashion at SENAC, specialized in fashion at Fashion Institute of Technology (FIT), in New York and completed an MBA in 2010 by FIA (Fundação Instituto de Administração).
Marcella has been in the company for 20 years, she worked at the style department (2000), went through the trainee program (2004), product area (2005-2010) and for the last ten years is one of the responsibles for Riachuelo's marketing department.
Marcello Bathe. Business Administrator with specialization in foreign trade, working more than 20 years in various segments of polyamide chain, with experience in Brazil and abroad. He is currently responsible for the Solvay / Rhodia textile, and his main challenge is to identify new markets and applications through the development of a new generation of sustainable smart polyamide fibers and yarns, which can provide high performance and functionality to the final product
Margherita Maccapani Missoni formerly worked as an ambassador for the house and design assistant to her mother Angela Missoni, the group Creative Director. In 2010, she became Missoni's accessories director, and after a break, in 2018, she took the helm of M Missoni by becoming its Creative Director. Today Margherita's mission is to build a world for M Missoni that is fun, light, colorful and easy by playing with the Missoni DNA. Remixing it, re-using it, respecting it freely.
Considered one of the most important beauty influencers in the country, Mariana Saad knew very well what she wanted from an early age and has been investing more and more in building her career.
In addition to working with all main beauty, fashion and lifestyle brands, Mari has already spoken in Brazil, talking about female empowerment, digital entrepreneurship and the entire universe of beauty.
Recently she was elected by Forbes Magazine as one of the 30 entrepreneurs under 30 years old and recognized by Vogue Brazil Magazine as one of the 5 most influential in her segment on Instagram (a social network in which it gathers more than 3.5 million followers).
Considered one of the 500 most influential people in global fashion by The Business of Fashion,
Maria Prata is a journalist specializing in fashion, entrepreneurship, innovation.
She was a fashion editor for Vogue magazine from 2005 to 2009, the year she became chief
editor for Fashion TVl of Turner / Time Warner. In 2011, she was responsible for the
implementation of Harper’s Bazaar in Brazil, where she was the editorial director. At Globo
News, she signed the editorial project for Mundo S / A program, which she presented and was
executive editor from 2014 to 2019. She also was a commentator for Estudio I and Edition 10h
programs at Globo TV..
Maria Rita Alonso is a journalist, fashion columnist for Marie Claire magazine and owner of the Miramira agency. Founder of A Moda e a Cidade website, she started her career at VEJA São Paulo magazine and was the editorial director for In Style and L'Officiel magazines in Brazil and also fashion editor of O Estado de S. Paulo
Marlon Brambilla has a degree in Advertising. At college he began to venture into audiovisual - from capturing to editing, going through the creation of guidelines and, of course, photography.
After years of acting as marketing for Chilli Beans - where he created content for the brand -, he started his career as a photographer and video maker creating jobs where glamor, surrealism and drama (with a touch of humor) go hand in hand and live in harmony .
In the last few years he collaborated with Vogue Brazil, from coverage of international events to video editorials, such as the cover starring Ísis Valverde, this January.
Matheus Pasquarelli, born in Cohab Brasilândia, West Zone of São Paulo. He is a Model, Actor, Content Creator, PR, Graphic Designer. At the age of 22, he works in networks as one of the main references for young men in men's fashion and hair aesthetics. His original hairstyle and beauty make him one of the biggest names at the black fashion circuit . In addition to content he creates on self-esteem and beauty, Matheus talks about the daily life and empowerment of all young black LGBTQI + in Brazil.
Maximiliano Suffriti recently took over as Managing Director of Tiffany & Co. Brazil. The executive joined the brand in 2015 as Finance and Operations Director after extensive experience in companies such as Mead Johnson Nutritionals, Bristol-Myers Squibb and Clairol, where in the first two companies, he lived in the United States between 2005 and 2009. With a strong financial background, he was challenged by the company to dive into Operations as well. Max helped to shape a more efficient and profitable business model in Brazil and plays a key role in the development of new sales channels. Bachelor of Business Administration has a MBA in corporate finance. During his free time, he enjoys spending time with his family, especially with his two daughters.
Natalia Hohagen, the head of Roupartilhar, is 24 years old and was born in São Paulo.
Together with influencer Maria Chagas they set up a group on Whatsapp with names linked to the fashion world to donate clothes and raise money for institutions that were directly involved in fighting the pandemic. In 10 days, the duo launched Roupartilhar, which until August was connected to the Desapegue platform.
Until then, it became a business with its own website and projects.
Paula is from Copacabana, graduated in journalism and postgraduate in Fashion at IED in Milan and has a master's degree from the London College of Communication.
In her professional career she has worked at Teen Vogue (New York), Luxure Magazine (London) and Glamor Brazil, where she also held the position of content director.
Paula is 37 years old, mother of Eleonora Guadalupe, who is addicted to chocolate and obsessed with jaguar prints.
Still a junior high school student, Pedro started out his professional career in a film club as a short filmmaker. As a journalist, he had a remarkable career as international correspondent between 1988 and 1996. Today Pedro Bial leads the talk show “Conversa com Bial”. He acts mainly on television, being known for presenting the programs as Fantástico, Big Brother Brasil and Na Moral.
Rachel Maia - Executive Branding Director with over 28 years of professional experience in Consumer and Pharmaceutical Segments.
Deep experience in Finance, Expansion Strategy, Retail and Marketing (specialist in Brand Awareness).
Rachel Maia was former CEO & CFO of Cia's Seven Eleven (8 years), Farmácia Novartis (5 years), Tiffany & Co Joalheria (8 years), Pandora (9 years), responsible for the expansion from 2 to 100 points of sale and sales channel). She was CEO of Lacoste Brazil for 2 years as her main responsibility to expand DESEABILITY, the inspiration brand.
Currently is CEO at RM Consulting Consumer Goods, a company specialized in Lectures, Luxury Market Consulting, Consumer Experience, Expansion and Leadership.
Rayza Nicácio has been a digital influencer since 2012 and her story has inspired thousands of women to transform the way they see themselves and live their lives. In 2020, she launched RAYZA - an authorial fashion brand that bears her own name.
Model. Digital influencer. Vogue columnist. Plus Size Reference. Black.
Rita was recognized by @ instagram / @ instagrambrasil as one of the best body positive influencers in Brazil. With over 120 thousand followers on social networks, Rita Carreira represents and inspires women. At young age, 27, she made great achievements: she starred in editorials for Vogue and Marie Claire. She was the first black Plus Size model to show at SPFW and also a Plus Size record holder at SPFWn48. Created a workshop (‘StandOUT’) that aimed empowering women (recovering self-esteem and discovering the best version of themselves). Every day she fights for herself to be a reference in the fashion and advertising market for other women.
Rodrigo Ootani holds a degree in public relations from Faculdade Cásper Líbero and a postgraduate degree in administration and finance from Berkeley University of California.
Rodrigo has experience through start-ups in Brazil and in Silicon Valley.
He is a co-founder of Oriba, a basic men's fashion brand, whose purpose is to facilitate relations between people, products and the planet. The company, more than producing clothes, aims to promote conscious consumption by offering essential products made in ethical ways, with noble raw materials and finally selling them at a fair price.
At the same time, Oriba invests in social development through basic education by donating school kits for each piece sold.
Founder of Box 1824, the leading research and trends company for consumption trends in Latin America and also partner of four other companies in the areas of communication, strategy, video games and fashion. Worked for companies like Unilever, InBev, Embraer, Nike, RedBull, Fiat, Grendene, Rede Globo and C&A.
In 2010 he released the video “We All Want to be Young”, portraying the "Millennials" generation. In 2012 he launched “All Work and All Play” which explores new relationships with the future of work. In 2015 he was the curator of the Pavilhão do Brazil at Expo in Milan. In 2016 he co-founded Yöne in New York and launched the study The New American Dream, a portrait of Generation Z in the USA.
Graduated in architecture from FAAP, at the age of 20, Sandra Chayo started her career as a businesswoman. Daughter of the visionary founder of HOPE, Nissim Hara, Sandra started the family business alongside her sisters Karen and Daniela, and took the feminine look to the brand and product management. Responsible for style, marketing and new label businesses, Sandra was tasked with repositioning and transforming the intimate piece into a fashion item.
Vivi Villanova, 31 years old, lives and works in São Paulo. Graduated in social communication at FAAP. Since her graduation she has been working with culture. In 2015 she started vivieuvi, a Youtube video project on art history that inspires people to think about ways of communication, access and creation on the internet.
Vívian Sotocórno é editora sênior de moda da Vogue Brasil. Formada em moda pela Faculdade Santa Marcelina, começou sua carreira como repórter das revistas da Daslu e do Shopping Cidade Jardim e passou dois anos na Harper's Bazaar antes de assumir a editoria de moda da Vogue, em 2014. No título, coordena conteúdos impressos e digitais de moda, joias e business e está também à frente da plataforma de Novos Talentos do Veste Rio, projeto que visa identificar e impulsionar novos estilistas na moda nacional.
Viviane Duarte is CEO of Plano Feminino - consultancy for companies and brands focused on gender, race and diversity. She is also president of Instituto Plano de Menina, a social project focused on connecting girls from communities with women of different backgrounds through workshops on self-esteem, financial education, entrepreneurship, career, among others. Viviane was recognized by Veja São Paulo as "Paulistana Nota 10", she was also columnist for Marie Claire magazine, presenter of special programs of Globo News and Globosat, TEDx Speaker, curator of Google Women and strategic partner of Women of the World - South Bank Center London for Brazil, festival to celebrate women around the world and Women To Watch Brasil 2020.