Storyteller, entrepreneur and a trend and behavior specialist, Andrea Bisker created her first company at 23 years of age, an incentive marketing agency. She worked for 10 years in the fashion and technology industry and in 2004, created Mindset, an agency that researches consumer trends and behavior. At the same time in Brazil, she initiated WGSN, one of the main fashion bureaus in the world.
She has a law degree from Faculdade do Largo São Francisco (USP), studied psychology at PUC, did post-graduation at Fundação Getúlio Vargas (FGV) and international specialization on mediation. She worked with M&A (mergers and acquisitions) for 12 years in one of the largest law offices in Brazil. In 2009, she decided to become an entrepreneur and founded OQVestir, first premium fashion e-commerce company in the country. In 6 years, the company became a leader and reference in the segment, acheiving almost R$100 million in revenues. In 2015, she was the only female nomination for the Entrepreneur of the Year Award from EY. In 2017, she sold her share to start a new business. She is currently an Endeavor mentor, and Advisor at EY in the Winning Women program, a mentor for Elas em Tech, works in Boards and is the founder of the recently launched Fashion Code, a company that joins technology and fasion.
She has worked in the editorial market since the end of the eighties. For 14 years she signed the social column of the newspaper Folha de S. Paulo. She was a columnist at Editora Globo, for the magazine Época and the Editorial Director of Quem. She was also a commentator at GloboNews for eight years.
Author of four books: "De alma leve: sutilezas do cotidiano" (2005), "Avental" (1999), "Fotossíntese: 13 anos de coluna" (1999) and "Poder, Estilo e Ócio" (2015).
Since the beginning of 2000 she has maintained her website Glamurama – dedicated to fashion, behavior, lifestyle, culture, gastronomy and trends – and edits the magazines Joyce Pascowitch and Poder.