The first day of the Iguatemi Talks 2018 addressed themes relevant to the fashion industry. From the immediacy of Instagram to the urgency in preserving the planet, the content of the workshops and panels permeated key points for the future of fashion business.
Carlos Jereissati, CEO and President of the Iguatemi Group opened the event: “In the digital world, conferences are becoming more and more important. It’s quite valuable to be in contact with people”. On this occasion, Jereissati presented, first-hand, the launching of the Iguatemi365 project, the new ecommerce of the group.
This was followed by Ermenegildo Zegna, who talked to presenter and fashion commentantor Maria Prata, about his namesake brand, which became the largest luxury menswear brand in the world, founded by his grandfather in 1910. Zegna talked about the challenges of leading a family business and the global expansion of the brand. “Values are the guiding principles of our company. We have a future vision with a strong ground”.
The second panel of the day counted on the presence of the iconic shoe designer Christian Louboutin, interviewed by Dudi Machado from GQ Brazil. Christian told the renowned story about the creation of the red sole – he used red nail polish – and what he does to remain relevant after almost three decades in the market. “I maintain my identity doing what I like, what I believe and I do it my way”.
For the third panel of the day we counted on the presence of Roland Herloy from Vilebrequin and the director of the Pinacoteca, Paulo Vicelli, interviewed by Ricardo Cruz, content director for GQ Brazil. With the teme “Art & Fashion”, Roland and Paulo talked about creative collaborations. “Fashion is limited to a product that we wear, while art is unlimited”.
After a morning filled with inspiring stories from three global fashion companies, in the afternoon we had the presence of strong women talking about behavior, technology and education. Eva Chen, head of fashion partnerships at Instagram, participated in a panel with the presence of Camila Coutinho and Helena Bordon. Eva talked about the brazilian market on Instagram, the new IGTV platform and gave tips about how to make better use of the tool. “Be spontaneous, be yourself on Instagram”.
Next, the trend specialist, Li Edelkoort introduced her book, “Bloom A Terra Chama” (Bloom Earth Calls), which offers alternatives for a more sustainable and conscious world. “No one is able to do everything 100% right, however, changing some habits and being aware is in itself a huge step to living in a better world”.
To conclude the day, the CAPACITA-ME (enable me) panel talked about social responsibility in the labor market and the importance of inclusive programs in fashion, with the participation of Laura Ancona, who interviewed Rachel Maia.
In parallel wit the main assembly, the Lounge One hosted workshops for an audience that was avid to learn about the digital universe. Paula Merli, from Glamour Brazil, talked about digital communication; Eva Chen presented a Masterclass on tools and tips for using Instagram; Eduardo Bravin and Luiza Ferraz did an immersion on digital immediacy and WGSN presented research done on the future of fashion through the use of new technologies.
It was an intense day filled with learnings and new ideas to help rethink our strategy and the development of the fashion industry. “The right way to manage a fashion business is to move forward even when we make mistakes”, said Zegna.