Iguatemi S.A. and Bradesco Principal | American Express present the first edition of Iguatemi Talks Wellness, taking place on June 23, 2026, at JK Iguatemi in São Paulo, bringing together leading national and international names.

This groundbreaking initiative reflects one of the most significant transformations of our time: the growing centrality of wellness across multiple dimensions of life and the economy.

More than just a trend, wellness has become a defining pillar that spans industries such as healthcare, beauty, nutrition, technology, and luxury. In this context, JK Iguatemi reinforces its role as a curator of trends and an active force in anticipating cultural and consumer movements, bringing to Brazil a platform dedicated to the discussions shaping the world’s most sophisticated markets today.

With a program featuring panels, conversations, and brand activations, Iguatemi Talks Wellness aims to become the country’s leading meeting point for meaningful discussions on wellness, longevity, and quality of life.

The shopping center’s venues — JK Eventos, Cubo JK, and Terraço JK — will host a diverse curation that connects different perspectives within the wellness universe, exploring topics such as preventive medicine, mental health, nutrition, beauty, and performance, always through the lens of innovation, lifestyle, and contemporary behavior.

By launching an edition dedicated to the world’s fastest-growing segment, Iguatemi S.A. reinforces its position as one of the leading platforms for influence and curation within Brazil’s luxury market, expanding its role beyond retail and establishing itself as a hub for content, experiences, and trends.